Recently an interesting debate arose over the fundamental meaning of branding. [...] The project's founder, Simon Anholt, is known for the concept of “nation branding,” also known as “place branding,” which seeks to enhance the images of nations much the way companies try to bolster the reputations of their products. [...] “My belief, backed up by much research (nearly 400 billion data points from 10 years of the Nation Brands Index), has long been that there’s no such thing as place “branding” and that countries are judged by what they do rather than by what they say."
A new article explores how South Africa’s soft power is undermined by domestic issues such as racial tension and poverty.
Kelsey Suemnicht on what she has learned from contributors to her Women in Diplomacy podcast and how it can help future public diplomats.
Using emojis to help shape the nation's image is a playful, but not frivolous approach to foreign policy. Finland is a highly educated country where tech is an important industry. The selection of emojis appears to be a way to highlight Finland's values and Arctic presence, while also demonstrating its tech expertise.
Addressing a session titled ‘Diplomacy and the Power of Communication’ on the second and final day of the Arab Media Forum 2017, Buangan said diplomacy and conversation are powerful tools for creating concrete and tangible results in developing mutual understanding among people and governments. Talking about new developments in the media, Buangan said media has evolved and became more global in engagement with the society.
Britain may lack hard power, but the soft power of influence and a network of relationships deriving from decades of active and assiduous diplomacy still count for something. [...] Britain is one of the leading supporters of the new style of Chinese economic diplomacy, involving the furthering of solid infrastructural links along which mutually beneficial trade and investment can flow to an increasingly interlinked world.
President Trump must avoid at all costs a direct military confrontation with North Korea, which has a long history of engaging in brinksmanship. The United States has been successful in defusing past crises by working in partnership with U.S. allies in the region. Today, China calls for restraint, and South Korea is urging a diplomatic solution. [...] President Trump could demonstrate his art of deal making by advancing the only solution that’s ever worked: diplomacy and engagement.
Besides governments talking to each other in formal and informal settings, soft power is comprised of programs and policies that have an impact on people’s lives. Examples include PEPFAR (the President’s Emergency Plan for AIDS Relief), President George Bush’s signature initiative to combat the spread of HIV/AIDS; the prestigious Fulbright program, which for 71 years has brought scholars to the U.S. and sent American scholars abroad to teach and study; and our role in providing humanitarian assistance to countries in crisis.