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An article in the latest issue of USC's Trojan Family Magazine explores CPD's expertise in digital diplomacy.
Can T-shirts, hoodies and sports socks inspired by God – and worn by Justin Bieber – help to win disciples? Think of church merchandise and you will likely think of mugs decorated with stained glass windows or key chains with bible quotes, sold in a dusty gift shop. But things have changed: for the face of “church merch” in 2017, look in the somewhat unexpected direction of Justin Bieber.
Through the use of social media, travel platforms like Tastemakers Africa, Everyday Africa, Hip Africa, Visiter L’Afrique and others are giving African travel and tourism a fresh and youthful injection by reimagining the possibilities of African travel for Africans, the African diaspora, and international tourists keen to do something other than seeing the “Big Five” on a game reserve truck or buying rugs in Morocco.
At the USC Center on Public Diplomacy (CPD) we research and analyze the ways organizations use social media and digital tools. In our efforts and collaborations, we’ve identified some top tactics that can benefit any organization. [...] How can you sustain your expanded network and leverage social media to maximum benefit in building a stronger and more engaged community?
Burson-Marsteller has released its second annual Twiplomacy study.