Corneliu Bjola on how embassies and MFAs can properly respond to crises using digital tools.
Once a crisis begins to unfold, confusion about the nature, severity, and possible implications of the event is the immediate consequence to affect both authorities and the public. Ironically, this outcome is not prompted by the shortage of information about what is going on, but rather by the abundance of reports on social media channels, most of them reflecting individual reactions to the event, often times with little factual evidence to support them.
Digital diplomacy is more than social media visibility.
It's time to evaluate how much diplomacy has gone digital.