Nation Image

House of Cards Logo
June 9, 2017

Mark Dillen explores the similarities between the Netflix hit "House of Cards" and the Trump presidency.

Brand South Africa in collaboration with the Gauteng Department of Economic Development, will host various stakeholders ... as part of its workshop to build South Africa’s competitiveness and a cohesive image of the South African Nation Brand. Government asserts that; “the Nation Brand alignment workshops are a critical part of achieving coordinated and coherent manner of presenting the country. This year we aim to further drive these conversations... making it inclusive and diverse with the core message, to build a strong Nation Branding.”

Fans with Vuvuzelas

A new article explores how South Africa’s soft power is undermined by domestic issues such as racial tension and poverty.

A strategic approach which protects the Gambia interests must be the ultimate goal of the government. Although reciprocity and sovereign equality is the basis on which states interrelate to each other, hegemonic powers tend to use their superior economic capabilities as bargaining leverages to attain better deals at the expense of developing economies. This starkly reminds us that international politics is a deadly complex business which requires a clear-cut thinking strategy to mitigate the brute forces of material power.

June 4, 2017

Why is culture important in this day and age? When the world, as some say, is becoming more flat, when social media platforms make instant communication possible, when cities all over the globe resemble each other more and more, of what significance is it that the Philippines should project itself as having a distinct identity and culture—in other words, possess a brand that is as easily identifiable as the Japanese, the Brazilian or the Egyptian?This is the question that cultural diplomacy poses, and which is the challenge given to Filipino diplomats in the 21st century.

President Trump's Trip Abroad
June 2, 2017

Mark Dillen on the negative image of President Trump's first trip overseas.

Selfie with Smartphone

A new article by Ilan Manor looks at the U.S. State Department's attempts at branding America.

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